Episode 12: Why Employer Branding is Broken and How to Fix It (with Brano Vargic, Co-Founder of Talent Square) Artwork

Closing Conversations

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Closing Conversations

Episode 12: Why Employer Branding is Broken and How to Fix It (with Brano Vargic, Co-Founder of Talent Square)

September 16, 2025 • Season 1 • Episode 12

Brano Vargic has seen every side of HR—from CHRO at major banks to founder of a fast-scaling HR tech platform.

In this episode, we talk about:

* Why employer branding starts with the business—not HR

* The danger of building a company people “like” (instead of one people want to work for)

* How to reverse-engineer job ads that actually attract the right candidates

* What e-commerce can teach us about recruiting top talent

* How to convert passive candidates—without wasting a single lead

If you’re building a sales team, hiring at scale, or just sick of copy-paste job descriptions that never land, this episode’s for you.

🎙 Hosted by Max Notis | Learn more at comissionsales.com

Connect with us:

Brano Vargic: https://www.linkedin.com/in/branovargic/

Max Notis: https://www.linkedin.com/in/maxnotis/

CoMission: https://www.linkedin.com/company/comissionsales/